We've written about the filter failure problem in medical education. About where congresses deliver and where they don't. About how we make sure every session is worth a doctor's time. This post is about what we're actually doing about it.

Keendoc is launching its pilot with plastic surgeons in the Netherlands. Here's what that means, what we expect to learn, and what it will take for us to consider it a success.

One specialty group. One country. Done properly before going wider.

The pilot starts with plastic surgeons in the Netherlands. They have high literature volumes, strong evidence-based cultures, and formal CME obligations. They're also the specialty our co-founders practice in, which means the clinical relevance bar is set by people who live the problem every day.

The Netherlands is our validation market. It has the digital adoption rate and the CME infrastructure that makes it the right place to test whether this actually works before expanding further.

What a pilot participant actually gets

When you join, you tell us what clinical areas you want to stay current on. We use that profile to identify the relevant publications in your field and build sessions around single clinical questions the evidence speaks to.

Those sessions, around 15 minutes, in whichever format suits you best, podcast or presentation, get pushed to you. You complete them, earn 0.25 CME credits, and move on. Sessions during the pilot are free.

We're not launching a finished product. We're launching a pilot.

The questions we want to answer are specific. Do plastic surgeons find the sessions relevant to their actual clinical practice? Does the format hold up across a real working week? Does the weekly cadence sustain engagement over months?

We're not defining success as scale. A small group of doctors who use Keendoc every week, find the sessions genuinely useful, and would notice if it disappeared: that's what we're building toward at this stage.

What comes after

If the pilot works, we'll know the core is right. More specialties, more countries, and institutional licenses for hospitals and care groups follow from that foundation.

If something needs fixing, the pilot is where we find out. We'll share what we learn, including the things that don't go as planned.

If you're a plastic surgeon in the Netherlands, we'd like to hear from you.